Your mobile subscriber is only as valuable as the next message you can send them. Keeping your customers happy, engaged and wanting more can sometimes be a balancing act, but here are some tips to ensure maximum effectiveness of your mobile campaigns.

Tip 1 - Offer Something Awesome

When your customers give you their phone numbers, they give you something very valuable. This is a direct line of communication with them. For that, they shall be rewarded. Offer them freebies and discounts that they can’t find anywhere else.  And for that, you shall be rewarded! (Cool ideas coming to you next week)

Tip 2 - Tell ‘Em What to Do

Make your messages are clear and concise. Your call-to-action is the most important part of your messages. All too frequently, campaigns have low response rates due to poorly phrased messages. “Come in to Leah’s at 2pm for a Free Coffee!” is received...

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The mobile world has changed drastically over the last ten years. Most phones now have cameras and color displays. Some even have multi-touch screens that detect gestures and wi-fi hotspots. These technological advancements have created a world where phones are much more than devices. They are multi-media centers, status updates, tweets and memories. Due to this evolutionary process, mobile phones have become indispensable to the average consumer.  Our phones are with us all the time.  Thus, have become one of the most effective ways to get your message to those individuals in an intimate way - anytime, anywhere. At TextualAds, we've compiled five simple reasons why YOU need to embrace SMS marketing. 1. Look At Those Numbers Soar! The statistics surrounding mobile usage in the United States (and the world) are remarkable. By the end of 2010, over 90% of Americans over the age of 13 owned mobile phones. That means that there are about 240...

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This is Part One of a series about making the most out of Mobile Advertising with Facebook. In this post, TextualAds explains how to convert members of your Facebook community to the next stage of your funnel as mobile fans. Integrating Facebook into your Marketing strategy is the easiest way for your community to show love for your brand. This is because the "LIke" button takes the thought out of the process for Facebook users by aligning it as much as possible with real world action. TextualAds takes your brand deeper into your fan's offline experience by texting them with announcements, coupons, sales, and other events. But in order to seize the moment, you have to convert your fans from Facebook to Mobile. In this article, learn several ways to make the conversion - keeping in mind that the hard part is already done, because they already "Like" what you offer them.

1....

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Adding a TextualAds tab on your brand's Facebook Page is easy as pie. Simply follow these steps.

1. Visit TextualAds in your web browser.
2. Choose the best plan for your brand.
3. Enter in payment information. (It's free for the first 7 days!)
4. Upload a header image to your tab.
5. Choose the font color, along with a color scheme for your page.

   Power Tip for "Max Users"

   If you want to choose the font type and other details, you can do so by adding your own stylesheet. Use our simple uploader to add your .CSS file inside of the app.

6. Choose a Facebook Page for your TextualAds campaign.
7. Type what your fans read when visiting the tab on your Page.
8. Create an SMS campaign and...

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